Written Nov 26th 2012, 11:01 by J.A.
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1.Social everything: New generations and their digital world stepping forward
Social
technologies are now a central part of everyday life and work. The
social generations are reshaping companies from the inside, helping them
to build broader, more agile networks to create and deliver value to
customers. Mobility and connectedness will be at the heart of the future
business environment: communications and marketing are moving from a
focus on one-to-one relationships, to many-to-many.
2.Redefining value: The consumer is winning the fight to own the new consumer
The notion of value is being redefined for the 21st
century. Consumers have choice. They want personalization, and to
participate in value creation, shifting the mindset to “made with me.”
Value will also be about “shared with me” as the ownerless economy
expands. This will be driven particularly by younger generations who
value experiences they can share – and that also deliver benefits to
society - over possessions.
3.Distributed everything: Mobility in production and consumption
Mobility
is entering a new stage. Not only does consumption occur anywhere,
anytime, but the tools and resources to create and capture value are
more broadly distributed too. Work is becoming increasingly distributed.
Small-scale manufacturing, including 3D printing, will reshape
production. Renewable technologies are distributing energy production,
while mass teaching platforms are revolutionizing education. Ask what
can’t be distributed, not what can.
4.The next “industrial” revolution: Robots and smart machines reshaping work
Smart
machines and robots will redefine society. Robots are now being
deployed as receptionists, banking assistants and even prison guards,
while technology allows amateurs to do what professionals once did. The
upside: addressing issues such as caring for ageing populations. The
downside: huge job losses. Yet the next wave of smart machines will also
create new kinds of jobs. The challenge will be to ensure a workforce
that is ready and skilled for them.
5.The new space race: Pushing the frontiers of technology once again?
Scientific
advances from national space programs have had a significant impact on
how we live and work, from advanced materials to global
telecommunications. Now, commercial space travel and exploration is a
reality, even as a new space race hots up, particularly between the US,
China and Europe. New advances will surely result, as will questions
over the ownership of space “assets,” and whether advances will be
shared for public benefit.
6.Geopolitical wars: The fight to control the future
The
BRICS and Beyond (other rapidly growing economies) will be where the
fight to control future economic growth and social development will take
place. It’s a multipolar market landscape, based on dramatically
different economic, social and political systems. Politicians, along
with companies, are still trying to find and control their place in the
new world order, even as trust in governments falls, nationalism rises,
and power shifts towards the people. The potential for radical political
shifts at home and between nations is rising.
7.Resource wars escalating: From a world of abundance to shortage
As
the world’s population moves towards 9 billion by 2050, resources are
under pressure, exacerbated by climate change. By 2030 we will demand
twice as many resources as the planet can supply – risking social unrest
and conflicts as people and nations compete for ever scarcer resources.
Scarcity is already driving resource price volatility and cross-border
investments. New technologies and rethinking consumption will be
critical in future – with businesses rather than governments likely to
lead the way.
8.Business stepping up: From profit to purpose
Many
businesses are stepping up to a new role, often with partners, to
tackle social and economic challenges. Corporations are seeking to build
legitimacy – and the license to operate – in the eyes of demanding
consumers, employees and stakeholders who care about the impact and
motivations of companies with whom they associate. But it’s also good
business as companies realize mutual benefits with society. Look for
more businesses redefining their corporate purpose in this way.
9.Information is power: The security challenge
Cyberspace
is the new frontline for security. Knowledge and information is a
source of competitive advantage for organizations, nations and
individuals. But it’s a growing challenge to retain control as mobility
and the democratization of everything (commerce, politics and societies)
increases – along with cybercrime and cyber war. Look for a rising tide
of litigation, policies and regulation. Digital freedom or a “big
brother” society?
10.Who needs banks anyway? Reshaping the financial system
The
financial system is broken. Regulators want change, businesses want new
means of financing and consumers want alternatives. The “banks” of the
future will include state-owned entities, and firms that simply don’t
use cash: think bartering and community currencies. Digital wallets and
mobile banking are opening the door for telcos and software players,
while trust is the entry point for retailers and crowdfunding
communities. In an increasingly crowded and cashless financial system,
banks may no longer be key players.