The original article is from http://www.businessinsider.com
Written George Roberts, OpenView Venture Partners | Nov. 9, 2011, 8:39 PM
If you want to read more, please refer to the link above.
Every founder / CEO in the software industry I know would love to have a crystal ball to help them and their management teams make the right decisions when it comes to strategic issues like
- New product offerings that will grow revenues
- The right competitive messages that will resonate with their prospects in their current target market segment
- Identifying the next target market segment
- Additional customer service offerings that will improve their Net Promoter Score and increase renewal, up-sell and referenceability.
While a crystal ball would help, we all know it does not exist. The next best thing to lower a company’s risk and help them make better decisions is to make informed decisions. The only way you can do that in this imperfect world with imperfect and incomplete data is to make sure you are talking directly to the people who influence or make decisions.
SurveyBuilder, a new (free) tool just released by USamp, helps you build, promote and analyze your surveys. It is easy to use, fast, unlimited and allows you to analyze survey responses real time. Plus, you can promote your survey through email, your website and social network sites.
Test-drive the tool here. I hope you find it useful. It may not be a crystal ball, but it should help you make better decisions as you build the next great software company.
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